NEW YORK TIMES/TORO MAGAZINE : CANADIAN PHOTO ARCHIVE APP

Toro Magazine partnered with The New York Times to bring their historic Canadian photo archive to life in a native iPhone application. The app that lets users tap into archive photos of the past while merging with UGC of the present. Users can explore cities nationally with geo-location specific alerts of images of years past. In this immersive experience, users can compare the past and present in a unique view portal and read up on the historic detail. The app allows for full social share, and the ability to add to the Archive, creating a historic platform for the next generation to view. A beautiful custom crafted mobile design brings the project to live in the users hands.