To help with the launch of the biggest Canadian lottery, we created startdreaming.ca – an immersive experience where consumers could entertain what their dream world could look like if they won the massive lottery. With games that opened up hidden content, the website fast become a hit with over 170k unique visitors in the first 2 months and 15 million returning viewers, with an average of over 6 minutes on site. The OLGC named it their best launch in decade, resulting in an additional $86 million in incremental revenue for them.
