With a business insight that young adult males really prefer a crunchier cereal, what better to appeal to them than Oatmeal Crisp – a forgotten cereal brand from General Mills. With promoted video content, a fierce competition was born between Anything vs. Oatmeal Crisp. For a generation weaned on youtube these are some of the videos that resonated the most – proving that nothing out crunches this scottish heritage. No matter how weird.
